Web Director and Strategist

Web Strategy & Digital Experience Leader

I design and lead web programs that turn websites into strategic growth engines. Case studies below highlight CMS strategy and migrations, conversion optimization, technical SEO, experimentation, localization, and cross‑functional execution.
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Selected Work

Senior Manager, Web Strategy & Development Sysdig

Directed Sysdig’s global website strategy, including its migration from WordPress to Webflow, while driving digital experience, technical SEO, localization, and post-launch growth optimization.

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Web Director at Sigma

Led web growth and digital experience initiatives at Sigma Computing, driving gains in traffic, conversion, visibility, and qualified pipeline through SEO, experimentation, and strategic website optimization.

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SF Symphony

Led web production and digital experience initiatives for the San Francisco Symphony, supporting subscription growth, website optimization, and a successful site migration.

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Platforms & Tools

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Prior Works

Eastlake Gathering a property that was for sale in Seattle.

Social Fly a social media planning company wanted a separate site for all of their live video archives.

A property management group in New York City

Industry City is a large venue in Brooklyn that host events and other companies work space.

Jim Curtis is the author of The Stimulati Experience that made its debut last spring

Mr. John is a porto-potty service available on the east coast and here I created a calculator to help people figure out how many units they would need for construction or special events