About
About Me
I’m a web strategy and digital experience leader with 10+ years building high-performing websites that drive growth, strengthen brand presence, and improve operational scale. My expertise spans web strategy, UX, CMS and platform migrations, technical SEO, analytics, experimentation, localization, and conversion optimization.
Most recently, I led web strategy and development at Sysdig, overseeing a global website ecosystem across digital experience, performance, experimentation, localization, and cross-functional go‑to‑market execution. I directed the migration from WordPress to Webflow, evolved site governance and workflows, and supported sustained post‑launch growth in qualified demand and organic performance.
Before that, I led web optimization at Sigma Computing, driving traffic, visibility, and pipeline contribution through integrated SEO and CRO programs in close partnership with product marketing, demand generation, and sales. Earlier, I led digital web production at the San Francisco Symphony and delivered conversion-focused sites and brand experiences through agency and freelance work.
I’m passionate about creating websites that are both visually strong and strategically sound—platforms that scale with teams and deliver measurable business impact.
Download Resume
Contact:
Chelseabelle.dowling@gmail.com